RCS Digital

GazzaSpace: the Gazzetta.it community continues to grow

Mon, 21 Jan 2008 00:00:00 GMT

GazzaSpace, the Gazzetta.it virtual community, closed 2007 with a positive series of results: between April, the month the new service was launched, and December it registered over 120,000 users, with 500,000 comments posted on articles and over 20,000 items of multimedia content (photos and videos) sent to the editorial office.

GazzaSpace is the interactive section of Gazzetta.it that devotes space to the readers and their contributions. Users are no longer merely the target audience, but also key players as the world of sports reporting is revolutionised. Indeed all subscribers to GazzaSpace have an area that they can personalise with their own content and share with the entire community: photos, videos, forums, voting and comments on articles (DìLaTua – ‘Have your say’). The most active can also start their own blog. All content is subject to moderation.

One distinctive feature of GazzaSpace is the exclusive Loyalty Programme that, developed together with Affinion International, a pioneer in the field of behavioural marketing and loyalty in Italy, offers numerous advantages to subscribers and awards the most active users each month.

This initiative, the first of its kind to be launched by an online publisher on the European market, offers discounts, promotions and exclusive deals: 15% discounts in over 700 restaurants across Italy, 30% discounts in gyms, health farms and spas, and Alpine skiing resorts. To take advantage of these special offers, all you need do is download the exclusive card from the website, print it out, and present it any one of the 30,000 participating locations. Over 25% of registered users regularly take advantage of these benefits.

Every contribution sent in is worth one point. Extra prizes are awarded every month on the basis of the number of points accrued: football shirts, relaxing holidays, wine tasting and wine cellar visits with brunch, hydrospeed and rafting adventures. Accumulating points also enables users to climb the general points table, passing through the various categories: new subscribers start as New, before moving on to Expert, Semi-Pro, Pro and, finally, All Star, a group for the most frequent interactive users in the community. Finally, all users that reach 3000 points become Gold Users and eligible for discounts and special offers in an even wider selection of locations.

There is plenty of space devoted to GazzaSpace on Gazzetta.it, which publishes the best photo and video content on its homepage every day.

GazzaSpace users are evenly distributed across Italy, generally between 18 and 35 years of age, and are predominantly male.

Through GazzaSpace, La Gazzetta dello Sport.it has become the first Italian daily sports publication to develop a community initiative. In December it also confirmed its standing as the most important sports information website in Italy recording 5,661,337 unique visitors and almost 200 million pages viewed (Nielsen Online SiteCensus).

From 26 January all the goals from Serie A on Corriere della Sera.it

Fri, 25 Jan 2008 00:00:00 GMT

As of today Corriere della Sera.it will be offering its readers an exclusive new service: the highlights from all Serie A games within 90 minutes of the final whistle.

The initiative is being launched as the second half of the season gets underway, and is open to all readers at the promotional price of just 1.50 euro.

The service was made possible thanks to an agreement that saw RCS Digital purchase the online audio/video rights to Serie A for three seasons: 2007/2008, 2008/2009 and 2009/2010.

As well as match highlights, the service includes, in association with La Gazzetta dello Sport.it, a series of original audiovisual features:

- ‘La moviola’. Refereeing decisions and the most controversial moments of the day according to the La Gazzetta dello Sport journalists.

- Goal of the week. The Gazzetta.it team’s 5 most spectacular goals of the day, analysed from every angle. Readers can vote for the best of the five goals.

- Team of the week. The goals and most eye-catching contributions from the 11 best players of the round, with all positions covered.

- The player. Brief profile of the footballer of the moment. A look at the key players using images that best highlight their recent form.

- This is football too. The most outstanding goals, outrageous pieces of skill, the best celebrations, the most spectacular saves, the exuberance of the fans: all direct from the grounds of Serie A.

RCS Digital further expands Corriere della Sera.it’s sports coverage with this new initiative with the aim of offering its readers an ever greater range of content and strengthening its market position.

CORRIERE DELLA SERA.IT: RECORD JANUARY - OVER 11 MILLION UNIQUE USERS

Fri, 01 Feb 2008 00:00:00 GMT

Corriere della Sera.it registered 11.2 million unique users in January, 51% higher with respect to the same period in 2007, with 364 million pages visited (+27%). On average, week days saw over 1 million readers visit the site (+44%), the peak visiting figures coming on 21 January, the day that international stock exchanges crashed, and 24 January, the day the Prodi Government fell from power.

Excellent results also for the ViviMilano.it channel which, benefiting from the interest in the Milan City Council Ecopass initiative, brushed the 900,000 unique user mark (+128% compared with January 2007) and registered over 7 million hits (+118%).

Overall, RCS Digital’s websites registered over 15 million unique users (+50% compared with January 2007) with La Gazzetta dello Sport.it registering 5.5 million readers (+ 47%) and the new vertical casual gaming site, Fueps.com, 600,000 (Source Nielsen Online Sitecensus).

Corriere della Sera historical archive can now be consulted free of charge

Wed, 06 Feb 2008 00:00:00 GMT

The Corriere della Sera is to make its historical archive available to its readers free of charge, so becoming the first newspaper in Italy, and one of the first in the world, to adopt this formula.

Via this new service, available on Corriere della Sera.it at http://archiviostorico.corriere.it, readers can now browse among all the articles to have appeared in the print version of the Via Solferino daily since 2 January 1992.

1.3 million articles that describe every Italian and international news story of the last 16 years: from the Tangentopoli scandal and the introduction of the Euro, to September 11, the Second Gulf War and the death of Pope John Paul II. Each day the service is further enriched by all the articles published in the Corriere della Sera the previous day, available in text format.

The section also includes all the publications that have come with the Corriere della Sera over the last decade: Corriere Soldi, Corriere Economia, Corriere Lavoro, Corriere Salute and ViviMilano.

As well as by keyword and date, the articles can be searched by author and most used keyword in the last 30 days. Results can be listed by date or by relevance.

The Corriere della Sera’s decision to make its historical archive available to its readers free of charge stems from its desire to share its unique and highly valuable journalistic heritage and to further strengthen the online leadership of Corriere della Sera.it, which registered over 11 million unique visitors in January.

New interiors and body for Automobili.com

Fri, 29 Feb 2008 00:00:00 GMT

Automobili.com (www.automobili.com), the RCS Digital and Gruppo Fassina vertical classified car advertisement website, is now online with a new design, new logo, reorganised content and a vastly improved search engine.

The most notable changes include: a new user interface designed and developed with the aim of optimising navigation and increasing user friendliness, the extremely useful advert visualisation function (up to 4 at the same time), and the new technical profiles for each vehicle searched for.

Over 24.000 used cars/Km0/new cars available from over 650 dealerships and private sellers across Italy: these are the figures that make Automobili.com one of the leading players on the market. Site traffic in February already showed plenty of positive signs with 330.000 unique visitors logging in (Nielsen Sitecensus).

With the new Automobili.com site, RCS Digital further strengthens its leadership in the Online Classified Ads segment (where it is already present with leading brands TrovoLavoro.it and TrovoCasa.it), an increasingly important part of Corriere della Sera.it's product offer.

The launch will be supported by a press advertising campaign developed by agency The Beef, and a banner campaign produced in association with Al Village. Both will appear across RCS media channels.

La Gazzetta dello Sport.it International

Tue, 11 Mar 2008 00:00:00 GMT

La Gazzetta dello Sport.it has decided to invest in its international readers, those passionate fans of Italian sport all over the world who seek an authoritative website that keeps them up-to-date and informed of the latest sports news. We are therefore delighted to announce the launch of La Gazzetta dello Sport.it International, a website within a website, entirely produced in English.

La Gazzetta dello Sport.it International provides editorial content (including numerous multimedia features), in English, on football, motorsports and all other sports in which Italy is a major world force in terms of its stars, personalities and brands. La Gazzetta dello Sport.it International will be available in all four corners of the globe providing up-to-date news for the countless passionate fans of Ferrari and Ducati, Italian football and cycling, as well as for those readers keen to find out more about international tournaments or events taking place in our country.

Providing 24 hour-a-day coverage, the website’s editorial content will include not only specialist articles but also polls, results, tables and videos. Video content will comprise Gazzetta TV News, videos on the main sports headlines, basketball news (Euroleague), winter sports and Superbike.

La Gazzetta dello Sport.it is the leading online sports news information provider as the figures from February 2008 – our best ever figures – confirm: 5.8 million unique visitors, 29 million visits, 234 million page views (Nielsen SiteCensus).

This new editorial initiative is designed to increase international awareness of the La Gazzetta dello Sport brand, opening up to new audiences and increasing the number of international readers, who already log on in their tens of thousands to get the latest news in the Italian language.

Corriere della Sera System exclusively launches new Madonna album and single across Italy

Thu, 13 Mar 2008 00:00:00 GMT

The Corriere della Sera has unveiled a new initiative. Record company Warner Music Italia has chosen the Corriere della Sera Multimedia System to launch Madonna’s newest releases in Italy. From 12.00 p.m. on 17 March, Madonna’s new single 4 Minutes (To Save The World) will be available for purchase via digital download exclusively on the Corriere della Sera.it website (www.corriere.it).

In the relevant area of the site, Musica in anteprima, users will be able to download the versatile singer’s latest single for 0.99 euro. The track will be available in Italy exclusively at Corriere della Sera.it for 15 days and will not be available via other online channels. Developed over a dramatic groove laid down by American rapper Timbaland, the song sees Madonna and Justin Timberlake trade slogans in urban hip-hop style.

This Corriere della Sera exclusive also offers the chance to pre-order a deluxe copy of the new Madonna album Hard Candy for 11.99 euro. This version offers additional content with respect to the standard version, and by ordering the album users can download the single free of charge. Hard Candy will be released on 28 April across the world and on 29 April in the US. The album features 12 tracks and involves collaborations with producers such as Timbaland and Nate “Danja” Hills, and artists like Justin Timberlake and rapper Pharrell Williams of The Neptunes.

The initiative will be supported with a press and online advertising campaign via the RCS media channels. All creative content will be produced by the Zampediverse agency.

New features and new look for Corriere della Sera.it STORE and La Gazzetta dello Sport.it STORE

Thu, 27 Mar 2008 00:00:00 GMT

Corriere della Sera.it STORE and La Gazzetta dello Sport.it STORE – online at www.corriere.it/store and www.gazzetta.it/store - have undergone restyling and introduced a number of new features for their readers. As well as the classic photographic prints of all front pages of the two RCS dailies, the Corriere Store now includes a new section devoted to the most memorable front pages of La Domenica del Corriere, the magazine whose illustrations have recounted almost a century of Italian and international history.

The new product range comprises 54 covers of La Domenica del Corriere, including those of 4 September 1949, showing triumphant cyclist Fausto Coppi being congratulated by the crowd on the track at the Copenhagen World Championships, and 4 July 1965, which portrays the arrival of the Beatles in Italy. The Corriere Store section dedicated to La Domenica del Corriere is divided by historical period (early 20^th century, 1920s-30s, 1940s, 1950s, 1960s) and the photographic prints are available in the format 30x40 cm.

The purchasing procedure on the new e-commerce platform is now more straightforward and superior in all respects, from the order management service to logistics, customer care and the availability of a freephone number, soon to be active, that customers can use to make purchases over the phone.

Forthcoming new features include a photograph section that proposes a range of beautiful high-quality photos in several formats. The pictures will be categorised according to theme: fine art, sport, travel, history.

La Gazzetta dello Sport.it registers over 6 million readers a month and launches Magic Cup, a new area hosting all of the Gazzetta's fantasy games

Tue, 01 Apr 2008 00:00:00 GMT

Exactly a year on from the launch of the new website, La Gazzetta dello Sport.it has broken the barrier of 6 million unique visitors a month (6,169,164) - a growth of +37% compared with the same month a year ago – to record its all-time record figures. Average weekday figures were also excellent with over 600,000 unique visitors (+ 31% compared with March 2007), as were number of visits (over 30 million, + 32%) and number of pages viewed (260 million, + 45%, Nielsen Sitecensus). Key to this success were: Real-time football with over 1 million unique readers (+78% vs. March ‘07), the start of the motor racing season (Formula 1 and MotoGP), which also accounted for over 1 million unique readers (+28% vs. March '07), the new International section, which is already registering 160,000 readers just 20 days after its launch, and the positive performance of GazzaSpace, the community with 150,000 registered users who have posted 660,000 comments and 30,000 videos/photos during its first year.

Also during March, La Gazzetta dello Sport.it launched Magic Cup, a new area on the site – found at http://magic.gazzetta.it – which groups together all of the publication's fantasy games. The objective of the new area is to enable Magic Managers to access the entire range of magic games in a rapid and straightforward manner.

Once registered, each player will receive a code that they can use to access their personal page. Here, they can activate various subscriptions and consult the Area Rosa where they will find advice and continual updates to help create and manage all their magic teams. Players will also be able to access GazzaSpace, the community that allows them to comment on articles, upload photos and videos, and take advantage of discounts at over 30,000 outlets.

Already active in the new Magic Cup area are the motorsport fantasy games Magic Formula and Magic Moto, both of which now in their second year. With Magic Moto and Magic Formula players can create the teams of their dreams, choosing their drivers, engines and teams, and making predictions on the outcomes of the Grand Prix. With points awarded at the end of every GP, Magic Formula and Magic Moto winners will win a 20" LCD television. Prizes are also awarded for the final standings: intercontinental trips, weekends in Italy, navigators, MP3 players and much more, for a total prize value of over 80,000 euro. The new editions of the classic La Gazzetta dello Sport.it fantasy games will also be unveiled shortly in the new area, beginning with Magic Euro, a game devoted to the European Football Championships taking place in June. August will see the return of Magic Campionato (now in its 14th year with over 150,000 teams registered) and Magic Champions.

Gazzatown gets a new look and broadens product range

Mon, 14 Apr 2008 00:00:00 GMT

Gazzatown (www.gazzatown.it), the La Gazzetta dello Sport e-commerce site managed by RCS Digital, is online with plenty of new features. To start with, the innovative graphic restyling, together with faster and more straightforward navigation tools, makes the site considerably more user-friendly.

In the new Team Sport section – aimed above all at amateur football teams – you can purchase entire kits (shirt, shorts and socks) and personalise them with the names and numbers of the players, and even the name of the team sponsor. The kits are made of high quality Nike dry-fit technical material (a breathable, resistant and washable mesh fabric), as worn by top athletes, with shirt prices starting from 19.90 euro.

The success of the Calcio Storico (‘Football History’) section, devoted to the shirts of the teams that have written football history, convinced Gazzatown to broaden its product range to 50 shirts, all of which faithfully hand-manufactured by an English tailor. The available jerseys include the 1960-1970 Arsenal shirt worn by Brady and O’Leary, Cruyff’s Holland shirt of 1974, the 1970 Manchester United shirt as worn by George Best, and the official shirt worn by Italians when they captured the World Cup in 1982; prices start from 66.50 euro.

Gazzatown (www.gazzatown.it) is the La Gazzetta dello Sport e-commerce site devoted to sportswear and accessories, from which purchases can be made either online or via telephone. The 1000+ items in stock cover all sports, from football and Formula 1 right through to rugby. Open 24 hours-a-day, the online store offers guaranteed delivery to any address within 72 hours, a “smart alert” text message service that enables customers to track orders, and a post-sales customer service. The site also continually updates its product catalogue.

Two new GazzaSpace Giro d'Italia competitions

Fri, 09 May 2008 00:00:00 GMT

GazzaSpace, the La Gazzetta dello Sport.it community, will be brightening up the 91^st Giro d’Italia with two online and onsite competitions for registered users and all fans of the ‘Corsa Rosa’.

The first of these, “Scova lo sponsor” (‘Find the sponsor’), is connected with Carovana del Giro d’Italia (‘The Giro d’Italia peloton’) - the roadshow that entertains spectators on the streets of the Giro – and will be giving away hundreds of free gifts as well as offering the possibility of winning the official race car, the Škoda Fabia Sport, to all those who follow the action of the thrilling stage race live or online at www.giroditalia.it. Taking part is easy: those playing on the route take their chances with a scratch & win game, whilst those who connect via the Internet will be able to try their luck in an original online game.

The second GazzaSpace competition, La tua passione in movimento (‘Your passion on the move’), is connected with L’altro Giro TV, the new www.giroditalia.it video section that goes behind the scenes of the Giro to offer plenty of interesting and colourful content. Held in association with Sony Intel, the competition invites users to send in multimedia content (photos and videos) describing their passion for sport and the emotions it conjures. An expert jury will evaluate all entries and the top five will win one of the fantastic prizes up for grabs: a Vaio CR Series notebook, a TG3 handycam, a T2 digital camera, an FX720 portable DVD player and an Aster walkman.

Together with the graphical restyling, the introduction of l’altro Giro TV is the other major novelty on the new www.giroditalia.it website which, as usual, will offer users: latest news and articles in 5 languages (Italian, English, French, Spanish and German), real-time race updates with news and animated graphics, interviews with the key figures and personalities on Gazzetta TV, but above all else live video streaming of the last 15 minutes of each stage.

The complete rules for participating in both competitions are available at www.gazzetta.it.

Corriere della Sera launches new Ligabue single exclusively on web

Fri, 09 May 2008 00:00:00 GMT

After Hard Candy by Madonna, the Warner Music Italia record label has again chosen the Corriere della Sera Multimedia System to launch the new single by Luciano Ligabue. Between Friday 9 May and Friday 16 May, it will be possible to see a videoclip and backstage material relating to Il Centro del mondo, a brand new track taken from the new album Secondo Tempo, out on 30 May, exclusively on the Corriere della Sera.it (www.corriere.it) site. Following the success of the exclusive launches of the Madonna and Panariello singles, and now with the new material from the rocker from Correggio, the Corriere della Sera continues to consolidate its reputation as the media partner of choice when it comes to exclusive music launches.

Visitors to the site can also listen to the entire track in streaming in the Musica in anteprima (“Music exclusives”) section. Il Centro del Mondo is one of the three new tracks (the others are Il mio pensiero and Ho ancora la forza, both produced by Fabrizio Barbacci and arranged by Barbacci together with Ligabue) on Secondo Tempo, the second part of Ligabue’s Best of collection looking back at his twenty-year career.

Ligabue himself will be speaking about his new album in an exclusive videochat with his fans on www.corriere.it. This is scheduled for Wednesday 14 May and will be broadcast live from the studios of Corriere TV.

The initiative is supported by press and online advertising campaign across the RCS media. The Zampediverse agency is responsible for the creative content.

Music exclusives:

Musica in anteprima is the initiative launched in March 2008 by the Corriere della Sera System that sees the paper and online versions of the Via Solferino newspaper take a leading role in the promotion of high profile music productions and events, with previews and exclusives for its readers.

Gazza&Play, innovation and interactivity with La Gazzetta dello Sport

Mon, 12 May 2008 00:00:00 GMT

Your mobile phone camera reads the printed code found alongside the article and your phone receives all the Gazzetta website content relating to that specific piece of news: images, videos, audio files and anything else that can be hosted on the mobile web. This new interactive service developed for La Gazzetta dello Sport by RCS Digital with consultancy from Cefriel is called “Gazza&Play” and sees the famous newspaper become the first sports media publication in Europe to offer its readers this innovative way of enjoying multi-channel content.

Through the use of two-dimensional code, with Gazza&Play readers can use their mobile phone to access additional content and multimedia updates relating to the news stories published in La Gazzetta dello Sport free of charge (excluding the connection charges foreseen by the price plans of each operator). To take advantage of this new service, users must have a WAP connection as well as the relevant software, which can be easily downloaded from the Internet. They then simply capture the image of the two-dimensional code printed to the side of the article in the newspaper and follow the instructions of the reader software, which will connect the phone to www.gazzetta.it where the related multimedia content is published. If it is not possible to install the software, or the user prefers not to do so, the service can also be accessed by sending a text message to the number 48433 stating the code printed in the newspaper: the user then receives a text message back with a link to the content requested.

The use of two-dimensional or “QR codes” begun in Japan in 2002 when a group of telephone operators begun working together to develop innovative ways of using mobile phone cameras. They decided to try and transform the camera into a barcode reader that could transfer codified information – including URLs – that could be linked directly with the mobile Internet.

90% of mobile phone users in Japan are now familiar with QR (Quick Response) codes and over 50% of these make active use of them. The codes are employed in numerous contexts, from the press and advertising materials to product packaging and automatic distributors, to provide “Quick Responses”.

With the Gazza&Play service, RCS Quotidiani, through the RCS Digital structure, confirms its commitment to innovation and its strategy of developing its editorial brands across the digital media through an increasingly multimedia and multi-platform system.

The collaboration between RCS Quotidiani and Cefriel, two major players in the area of information and technological research, is aimed at realising ambitious and innovative development projects in the editorial field by taking full advantage of the opportunities that the most modern and advanced communication technologies have to offer.

New Uliveto 'Call-up yes Call-up no' adverts with Del Piero exclusively on La Gazzetta dello Sport.it

Thu, 15 May 2008 00:00:00 GMT

In fact, whilst Italian national football coach Roberto Donadoni mulls over whether to call up Alessandro Del Piero to the Italy squad for the forthcoming European Championships, Uliveto water has prepared a dual version of its next advert based on the two possible outcomes.

Only once the squad has been named will one of the two ads appear on television; the advert that isn’t used will remain an exclusive for the La Gazzetta website.

In the first videoclip Del Piero is ready to make his contribution to the national team, whilst in the second he is resigned to watching the action on TV.

Travel first class to get behind the Azzurri at the 2008 Euros with GazzaSpace

Mon, 19 May 2008 00:00:00 GMT

“Forza Azzurri con GazzaSpace” (“Getting behind the Azzurri with GazzaSpace”) is a new La Gazzetta dello Sport.it (www.gazzaspace.it) community initiative that, in association with Cisalpino AG, will offer registered users 200 first-class return tickets from Milan to the cities that will be hosting Italy’s group games – and eventual quarter-final – at the European Football Championships in Switzerland. The special Cisalpino AG trains will each have a first class GazzaSpace-branded carriage exclusively for the winners of the competition.

To take part in the draw, all readers need do is subscribe to the community and choose their preferred destination: winners will receive 2 first-class return tickets from Milan for their city of choice, as well as all necessary public transport travel cards. Following the draw, an email will be sent to the winners, inviting them to simply print it out this confirmation and take it with them when they go to catch their train. The destinations are: Bern - 9 June, Zurich - 13 and 17 June, Basle - 21 June.

The competition is open to all GazzaSpace users with match tickets that wish to travel to the European Championships in comfort and safety without having to use their own transport, as well as to those that don’t have tickets yet wish to soak up the atmosphere of this sporting event and enjoy a day roaming around their city of choice.

Since it went live just over a year ago, over 150,000 people have registered on GazzaSpace, posting over 700,000 comments, photos and videos.

La Gazzetta dello Sport.it registers over 7 million unique users and launches Magic Europeo

Tue, 03 Jun 2008 00:00:00 GMT

May saw La Gazzetta dello Sport.it (www.gazzetta.it) register its highest ever number of unique users (7,002,619), eclipsing the already exceptional results recorded in March 2008 when the site broke the 6 million visitor barrier. With respect to May 2007, this represents growth of 26%. Results were also excellent as regards the single average day, with 618,220 unique readers (+ 21% compared with May 2007), and visits (32,274,532, + 19%, Nielsen Sitecensus).

Fundamental to this success were the 91^st Giro d’Italia, the victories of Valentino Rossi and Ferrari, but above all the breathless finish to the Serie A season, the re-opening of the transfer window and this summer’s European Football Championships.

As ever, la Gazzetta dello Sport.it will follow this summer’s European Championships with a series of editorial and other initiatives in a bid to provide comprehensive coverage of the tournament. As well as editorial content, the European Championships Special will also provide results, tables and real-time match commentary.

Coverage wouldn’t be complete without a special version of the Gazzetta’s classic fantasy football game, Magic Europeo (www.gazzetta.it/magiceuropeo), a competition that gives players 250 million virtual euros to buy 23 players from among those called up by the 16 teams that qualified for the Europeans Championships. The prizes, worth over 80 thousand euros, will be split between two leaderboards: the overall leaderboard (first prize a Volvo C30) and a daily leaderboard (first prize an Acer Aspire 9805 laptop). Furthermore, holders of an Intesa Sanpaolo pre-paid Flash card will be able to take part in a special leaderboard in which an Acer Aspire 9805 will be up for grabs every day.

Another way of playing is to purchase the Magic Europeo Card, available with La Gazzetta dello Sport at newsstands for 7.99 euros plus the price of the paper. With this card you can access the Area Rosa and find out the prices and scores of the players, get advice from the La Gazzetta dello Sport experts, and view your team’s results and league position.

Registering for the Indovina l'Europeo prize competition found in the Magic de La Gazzetta dello Sport.it (http://magic.gazzetta.it) area is free of charge. The aim of the competition is to correctly predict the results of the 2008 European Championships from the quarter-finals onwards. There are two prizes: gold (first prize a trip for two to Cape Verde), for those who made their predictions prior to the start of the competition, and silver (first prize an Acer Aspire 9805 laptop) for those who made theirs by the end of the group stage.

The Magic Europei press campaign, launched across RCS Mediagroup media, was managed by the The Beef agency, the banner campaign by Al Village. The Zampediverse agency assisted in realising the Magic Europeo Card campaign, both in the press and online.

GazzaSpace: a new superbike competition

Fri, 06 Jun 2008 00:00:00 GMT

To mark the 2008 World Superbike Championships, GazzaSpace, the La Gazzetta dello Sport.it virtual community, has launched In pista con GazzaSpace (‘On track with GazzaSpace’), a new competition that offers prizes to those users that correctly answer a series of questions on the superbike world.

After the success of Scova lo sponsor (‘Uncover the sponsor’), the Giro d’Italia competition that saw over 120,000 games played, Gazzaspace returns to the “online contest” format for this superbike competition with a straightforward quiz that gives the best players an even greater chance of winning.

All users that register with the GazzaSpace community can take part in the quiz by answering 10 questions online. Every correct answer increases your points tally; the more points you score, the more chance you have of winning one of the final prizes. You can also play multiple times to try and improve your score and challenge the league leaders.

The In pista con GazzaSpace competition, online until 18 June, will offer 20 passes for the 2008 World Superbike race weekend at Misano Adriatico, a replica Suomy helmet as worn by Troy Bayliss, and an LCD 37’ Hannspree television.

Record number of visits for Giro d'Italia.it

Wed, 11 Jun 2008 00:00:00 GMT

The Giro d'Italia (www.giroditalia.it) section of La Gazzetta dello Sport.it has registered a record number of visits with 1.3 million unique users, a 35% increase compared with 2007. 21.5 million pages were viewed in total and there were 3.4 million visits (Nielsen Online, Sitecensus, May 2008).

The Tempo Reale (Real time) section – which gave cycling enthusiasts the chance to follow the race stage by stage (198,000 unique users logged on during the tour) – enjoyed particular success.
As well as exclusive news, updates and standings, the Giro d'Italia.it site also brought its users a packed and constantly updated multimedia section with live streaming of the last 15 minutes of each stage, a special Gazzetta TV channel specifically dedicated to the race, and Altro Giro TV, the web TV channel offering behind-the-scenes coverage and other curiosities on the Corsa Rosa.

The live streaming of the final 15 minutes of each stage proved very popular, attracting over 83,000 unique users: Danilo Di Luca's climb of Monte Pora during the 19th stage attracted the highest viewing figures over the three weeks.

The Giro d'Italia channel on Gazzetta TV registered 193,000 unique users and over 715,000 streaming videos, thanks also to a level of coverage (over 180 video clips produced) comparable with that of a television network in terms of size and diffusion. The most viewed video clip (with 35,388 unique users) was that of the San Vigilio di Marebbe-Plan de Corones time trial, whose 13 km of breathtaking climbs through the snow made it one of the toughest and most exciting stages.

L'altro Giro TV also enjoyed plenty of success in terms of traffic, registering over 63,000 visitors and over 200,000 page views, and offered over 110 video clips on the curiosities and passion that always accompanies the Corsa Rosa.

La Gazzetta dello Sport.it and Infront partner for new Tim sports channel

Thu, 12 Jun 2008 00:00:00 GMT

To mark the kick-off of the 2008 European Championships, the most important football tournament of the summer, from Saturday 7 June RCS Digital and Infront will manage the sports channel belonging to Tim, Italy’s leading mobile telephone operator, with content and information coming from the La Gazzetta dello Sport.it website and the rights and video offering provided by Infront.

Thanks to this partnership, the new Tim sports channel will be able to offer the quality and comprehensive coverage that Italy’s leading sports publisher and number one sports multimedia operator have become synonymous with: updates and analysis on the sports that count, vertical sections on the most important disciplines, and a special feature on the 2008 European Championships with real-time commentary on all the matches and plenty of in-depth coverage of Donadoni’s Italy team. The multimedia coverage is completed with two daily football news round-ups and numerous themed video news bulletins.

The site is soon to be further enriched with a special feature on the Beijing Olympics, and videos of the goals, as well as real-time commentary, from Serie A and B matches in the forthcoming 2008/2009 football season.

Users can enjoy La Gazzetta dello Sport.it coverage and Infront videos by wirelessly accessing the Tim site from their mobile phones and clicking on ‘Canale Sport’ for the special promotional launch price of just 1 euro a week.

The latest weather news now on Corriere Mobile

Wed, 25 Jun 2008 00:00:00 GMT

Corriere Mobile – the Corriere della Sera.it mobile website found at www.corriere.it – has enhanced its product offer with the new Meteo weather service, which enables users to check the weather forecast for any Italian city and the major international cities on their mobile phone at any moment.

Discovering what the weather will be like on your mobile phone couldn’t be easier nowadays: just type the web address www.corriere.it into the browser and click on Meteo. This will take you to the weather forecast for the current day and the five following days in the location of interest; for each day there are details of the forecast and likely temperatures for the morning, afternoon, evening and night time.

The practical search engine allows users to choose from all towns in Italy, as well as see a summary for each region and get details on the world's principal cities. Users – those with mobile phones – therefore have the opportunity to go on a detailed virtual meteorological tour at any time, in any place. They can also personalise the site as they see fit, very easily setting their preferred location so it is already pre-selected every time they log in.

The new service completes Corriere Mobile’s weather offer, which also includes Meteo Sms, the text message service that provides subscribers with a daily weather forecast for their city of choice.

RCS Digital collaborated with www.meteogiornale.it as regards the technical aspects of the service.

La Gazzetta dello Sport and CONI together at Beijing 2008

Mon, 30 Jun 2008 00:00:00 GMT

La Gazzetta dello Sport and La Gazzetta dello Sport.it have signed a mutual media partnership agreement with the Italian Olympics Committee (CONI) ahead of the upcoming Olympics in Beijing.

As a result of the agreement, La Gazzetta dello Sport will be the only Italian sports publication to join the circle of sponsors that will accompany the Team Italia party at the 2008 Olympics.

As well conferring the role of media partner and offering the chance to use the logos of CONI and the Italian Teams for advertising and promotional means, the agreement also allows for the erection of a Gazzetta stand in Casa Italia. The Italian area of the Haidian Exhibition Center in Beijing will therefore be painted pink and the Gazzetta stand will be a place for celebrating Italy's triumphs and speaking to the stars of Italian sport.

La Gazzetta dello Sport.it visitors will be able to log on and catch all the special features and videos from the Gazzetta stand so they can live and breathe all the drama of the 29^th Olympic Games as if they were there themselves.

VIRGILIO WEB PORTAL AND RCS DB GAMES: AGREEMENT FOR GAMES SECTION

Tue, 15 Jul 2008 00:00:00 GMT

Thanks to an agreement with RCS DB Games (joint venture between RCS Digital and Digital Bros), producers of Fueps.com, the new-look Virgilio Giochi (http://giochi.alice.it) section of the Telecom Italia Virgilio website has launched and now boasts dozens of new single and multiplayer games divided into numerous categories.

Online games fans can now choose from over 80 titles high on visual impact. The large catalogue of games already available in the “Classics” section is now joined by numerous new games in the “Salagiochi” section which, thanks to the agreement, now represents the best Italian online gaming technology platform. Users can therefore find new games in the “Avventura” (‘Adventure’), “Carte e Casino” (‘Cards and Casino’), “Puzzle”, “Enigmistica” (‘Word and Number Games’), “Giochi da tavolo” (‘Board Games’) and “Biliardi e freccette” (‘Billiards and Darts’) sections, that they can either play alone or together with the other numerous gamers online.

“The agreement with RCS DB Games, a leading Italian business in the sector with quality know-how and experience in the online gaming market – commented Giancarlo Vergori, Head of the Virgilio Web Portal – completes the offer of the new Virgilio Games channel with over 80 new multi-player and single-player games. The aim is to make our online product offer ever more interesting with solutions and innovative games. This agreement could act as an excellent starting point for other initiatives with RCS Digital.”

“Partnership with Virgilio, the most prestigious web portal in Italy, is a great opportunity for us to extend our gaming experience with Fueps.com to an even larger online audience, remarked Giorgio Riva, Chief Executive of RCS Digital. A shared community in which Fueps and Virgilio Giochi players can play together represents a great chance for all users to interact not only in terms of the games but also socially.”

The new developments introduced with this important agreement are accompanied by other novelties such as the new section for expert gamers devoted to 'Massively Multiplayer Online Games’ - more complex games set in dense virtual worlds. This completes the rich product offering already provided by the “Videogiochi” area, which is continuously updated with news, previews, photo galleries, game reviews, trailers and social knowledge tools that bring together the contributions of users. The new Virgilio Giochi has also be enriched with a new 1024 dpi graphic resolution to make the online gaming world even more appealing.

Magic Campionato: the race for the title begins again

Tue, 29 Jul 2008 00:00:00 GMT

Magic Campionato officially gets underway again on 5 August. From this date, on the www.gazzetta.it/magiccampionato site and in La Gazzetta dello Sport readers can once again become ‘Magic Managers’ and build their squad of 25 players in a bid to win one of the numerous prizes up for grabs.

From this season, Magic Campionato is to be found in the Magic Cup section of La Gazzetta dello Sport.it, an area totally given over to sports-related fantasy games that already boasts Magic Formula, Magic Moto and, coming soon, Magic Champions.

Joining Magic Campionato is simple and can be done in several ways: you can register via the Internet (with a range of payment methods to suit everybody), landline (by dialling the number advertised) or via the Magic Campionato Card, which can be purchased at newsstands together with La Gazzetta dello Sport.

From 5 August until the beginning of the league season, www.gazzetta.it/magiccampionato and La Gazzetta dello Sport will be publishing the entire list of players and their prices, as well as the game codes – all the information necessary to construct a winning squad.

Once again this season, Magic Campionato will be present at newsstands with its leading products, beginning on 5 August with the Magic Campionato Card, which enables users to access the ‘Area Rosa’ of the website and manage their team for an entire season. Next, from 12 August, is Magic Libro 2008/09, on sale for 7.99 euro plus the price of the newspaper, the guide whose comprehensive statistics on all players and valuable Gazzetta advice make it a must-have for all Magic Managers battling it out in private leagues.

Last but not least is Magic Manager 8.0 – on sale from 19 August at 9.99 euro together with the daily paper - a CD-ROM with software that can be installed on your PC that enables you to manage your team and private leagues quickly and directly, and to publish them in the Magic Leagues area of www.gazzetta.it.

The advertising campaign to promote the game is majestic and engaging, and features the Magic Campionato mascot Elmo, ready for battle with his pencil and shield in the colours of the Italian flag. The creative element was provided by the Zampe Diverse agency and the campaign is designed for launch across the Internet, press and radio.

Serie A Goals returns on La Gazzetta dello Sport.it

Wed, 27 Aug 2008 00:00:00 GMT

To mark the start of the new football season La Gazzetta dello Sport.it will again be offering the “Serie A Goals” (www.gazzetta.it/GoldellaA) service which, for just 4 euro a year, will bring users the highlights of all Serie A games within 90 minutes of the final whistle.

To enjoy this service all users need do is register on the La Gazzetta website and take out a subscription, or purchase a Gol Card, available at newsstands with La Gazzetta dello Sport for 4 euro plus the price of the newspaper: once entered, the code on the card will enable users to watch the action for an entire year.

The Serie A Goals service follows on from the agreement that saw RCS Digital purchase the Serie A online audiovisual rights for the 2007/2008, 2008/2009, and 2009/2010* seasons from Infront Italy, and one of its most attractive selling points is the fact that subscribers can watch the highlights and listen to the commentary of every single Serie A game that has taken place up till that moment as many times as they wish.

As well as the highlights, Serie A Goals also offers a series of original audiovisual formats:

- ‘La moviola’. Refereeing decisions and the most controversial moments of the day according to the La Gazzetta dello Sport journalists.

- Goal of the week. The Gazzetta.it team’s 5 most spectacular goals of the day, analysed from every angle. Readers can vote for the best of the five goals.

- Team of the week. The goals and most eye-catching contributions from the 11 best players of the round, with all positions covered.

- The player. Brief profile of the footballer of the moment. A look at the key players using images that best highlight their recent form.

The advertising campaign to support the initiative will be launched across the press, radio and Internet, and was devised by the Zampe Diverse agency.

* The availability of videos of all Serie A teams for the 2009/2010 season will be confirmed by RCS Digital by 31 August 2009

La Gazzetta dello Sport.it for mobile phones: graphic restyling, improved content and even easier navigation.

Mon, 29 Sep 2008 00:00:00 GMT

News, analysis, results and statistics, videonews and the video galleries: the entire La Gazzetta dello Sport.it world on your mobile phone, now even more comprehensive and “pink”. By connecting to mobile.gazzetta.it from your phone, you can enjoy a version of the site optimised for mobile phones with all the traditional content of the website, enriched with a new graphical look that improves performance in terms of usability and makes navigation extremely simple and intuitive.

With its excellent graphic similarity and strong reproduction of the look & feel of the website, the mobile version of the Gazzetta site, although adapting itself perfectly to the requirements of the smaller mobile phone screen, stands out for its enjoyable and practical navigation, guaranteeing mobile users the same degree of satisfaction when surfing the net as well as instantly providing them with the information they seek: the Results (‘Risultati’) with the details on every single game and the Real time (‘Temporeale’) service, the latest news on Flash 24, Front Page (‘Primo Piano’) news on various sports with the possibility of accessing the Photo Gallery and Related News (‘Notizie correlate’). As well as all this, subscribers to the RCS Mobile service can also take advantage of premium content: Text Message services, the Sports news bulletins, the news in video bites, the photo galleries and, coming soon, sports games and plenty of other quality content to personalise your mobile phone.

Another strength of the new mobile site is the option it gives users to personalise their homepage, making the information that they are particularly interested in immediately available. This innovation means that, whenever they log in, readers can immediately view only those categories that they have chosen, with all other categories grouped together in an “others” (‘altre’) link to be viewed later.

Corriere della Sera.it and La Gazzetta dello Sport.it enjoy record Septembers

Wed, 01 Oct 2008 00:00:00 GMT

A record September for the Via Solferino online newspapers as both Corriere della Sera.it (www.corriere.it) and La Gazzetta dello Sport.it (www.gazzetta.it) recorded their highest ever user figures.

The 11,639,137 unique users that visited the Corriere della Sera site represented a 33% increase on the number of visitors to the site in September 2007, and there also was a 54% rise in the number of pages visited (496 million) with respect to last year. On the average weekday, the site registered 1.1 million visitors. Key to this upturn were the Economics (1.9 million unique users, + 98% on September 2007), World News (1.8 million and +61%) and Science sections (1.2 million, +87%), the Health (1.1 million, +40%) and the Cinema sections (470,000, +51%). Corriere TV also performed very well and was visited by 2 million unique users (+55% on September 2007).

La Gazzetta dello Sport.it was not to be outdone, however, with the 7,717,592 unique users it registered beating the previous record set in June, when 7.4 million users logged on at least once to the website of the famous pink sports newspaper.

With respect to September 2007, this represented a 35% increase in the number of readers and a 33% rise in the number of pages visited (315 million). Meanwhile, over 730,000 readers visited the site on an average weekday.

Fundamental to this success were the Football (5 million unique users, +28% on the previous year), Motorsports and Cycling sections with the world championship triumphs of Valentino Rossi and Alessandro Ballan. Also cause for celebration were the results recorded by Gazzetta TV, whose 1.2 million visitors saw its popularity increase by 89% on September 2007. Magic Cup also enjoyed a successful month with 840,000 users whilst Gazzetta International, the English version of the website, was visited by 450,000 readers (Nielsen Sitecensus).

Corriere della Sera system launches new Biagio Antonacci single exclusively on web

Tue, 07 Oct 2008 00:00:00 GMT

After the success of the Adriano Celentano exclusive, Sony BMG has once again chosen the Corriere della Sera Multimedia System for the launch of the new Biagio Antonacci single.

In association with Dada, the RCS Group subsidiary specialised in digital entertainment, on Wednesday 8 and Thursday 9 October users will be able to visit the Musica in anteprima (“Music exclusives”) section of Corriere della Sera.it (www.corriere.it) and listen, in streaming, to the brand new Biagio Antonacci single Il Cielo ha una porta sola in its entirety. This track is taken from his new album, out on 31 October. Furthermore, from 10-13 October it will be possible to exclusively purchase and download this track in the Musica in anteprima section.

The success of the exclusive web launches of the Madonna, Panariello, Ligabue and Celentano singles, together now with the latest release from the Milanese singer songwriter, has seen il Corriere della Sera further consolidate its reputation as the reference media par excellence when it comes to music exclusives.

The press and web advertising campaign was launched across all RCS MediaGroup media. The creative project was carried out by Dada.

New Laura Pausini single and video exclusively on Corriere della Sera.it

Tue, 21 Oct 2008 00:00:00 GMT

After the success of the exclusive launches of the Madonna and Ligabue singles, Warner Music Italia has once again chosen the Corriere della Sera Multimedia System for the exclusive web launch of Laura Pausini’s new single and video.

In association with Dada, the RCS Group subsidiary specialised in digital entertainment, on Wednesday 22 and Thursday 23 October users will be able to visit the Musica in anteprima (“Music exclusives”) section of Corriere della Sera.it (www.corriere.it) and listen, in streaming, to the brand new Laura Pausini single Invece No in its entirety. This track will launch her new album Primavera in anticipo, out on 14 November.

The video to the single will be available exclusively in streaming for a week from 22 October.

The success of these exclusive web previews has seen il Corriere della Sera further consolidate its reputation as the reference media par excellence when it comes to music exclusives.

The press and web advertising campaign was launched across all RCS MediaGroup media, and was realised by Dada.

Musica in anteprima

The Musica in anteprima (“Music exclusives”) initiative launched by Corriere della Sera in March 2008 sees both the paper and online versions of the Via Solferino publication involved in promoting high profile productions and music events exclusively for its readers.

RCS develops local multimedia information - Partnership with Matrix of Telecom Italia Group

Wed, 22 Oct 2008 00:00:00 GMT

In light of the success of and experience gained from the Milano section of Corriere della Sera.it, whose 800,000 average monthly readers have confirmed the site’s standing as the leading local website in Italy, RCS Digital has decided to further expand its presence across the country by developing a network of websites for citizens.

As part of this project RCS Digital (RCS Group) and Matrix (Telecom Italia Group) have entered into a commercial partnership. The Telecom Group recently entered the local advertising market and this agreement with RCS will see Matrix carry out advertising sales activities in relation to the new directories and small ads on local sites.

The new Corriere del Mezzogiorno.it site, which caters for the cities of Naples, Caserta and Salerno, is already active with a new format, restyled according to the guidelines that will also shape all the other sites foreseen by the project.

The three key features of the new portals are: local news, interactive sections, and infotainment and useful information services with access to databases containing information on all local businesses and services.

The local news covers a wide range of topics from general news, politics and economics to culture, entertainment and sport. News pieces are accompanied by photo and video multimedia content.

Plenty of emphasis on interaction with the readers, with four specific areas. Dì la tua (“Have your say”) is a service that enables readers to comment on articles written by the editorial team, while themed Forums & Blogs offer the chance to interact directly with the editors. Meanwhile, the Cronisti per caso (“Accidental journalists”) and Scritti da voi (“Written by you”) sections are brand new: the former gives readers the opportunity to publish their photos and videos relating to topics put forward by the editorial team or suggested by the readers themselves, whilst the latter service gives users the possibility of seeing their own personal blog published on the site.

Last but not least, the services area includes information on services and businesses, infotainment and adverts.

The infoutilità (local service and business information) area is divided into numerous sections: travel, the home, useful numbers, consumerism, tourism, sport & beauty and animals. Users will therefore be able to find exactly what they are looking for in the city quickly and easily: from the closest open pharmacy, public transport routes and timetables, gyms, and your favourite shop right through to removal companies.

In the same way, the infotainment section is divided according to the various forms of culture and entertainment taking place in the city, with information on the cinema, restaurants, museums, theatres, exhibitions and hotels. There are also customisable weather forecasts by city and a timetable of the most interesting upcoming events.

Completing the sites are the classified ads which, thanks to Trovolavoro.it, TrovoCasa.it and Automobili.com, cover the areas of recruiting, property and automobiles with content localised according to geographical area.

Corriere della Sera.it registers record number of readers and restyles two websites

Mon, 03 Nov 2008 00:00:00 GMT

A record October for the Via Solferino (www.corriere.it) online newspaper as it registered its highest ever number of readers over the course of the month. An average of 1,045,566 unique users (+33% compared to October 2007) visited the Corriere della Sera site each day (1,175,245, +31%, on weekdays), whilst overall the site welcomed 12,838,635 unique users throughout the entire month (+37%). Key to this growth were the Politics (2.1 million unique users, + 49% on October 2007), Foreign News (1.7 million, +47%) and Corriere Economia.it (1.9 million and + 83%, Nielsen Sitecensus) sections.

Corriere Economia.it, highly clicked in light of the troubles gripping the financial world, also underwent a significant makeover in terms of graphics, content and user-friendliness. In addition to the daily work carried out by the Corriere della Sera.it editorial team, there is now new-look and more detailed coverage and news on the Italian Stock Exchange and the international markets (London, Paris, Frankfurt, Zurich, Madrid, Vienna, Nasdaq, Amex, Dow Jones, Tokyo), which is constantly updated, interactive and customisable.

Corriere Economia.it readers can now get the latest news on listed companies (price sensitive communications, financial results, technical analysis, performance), keep up-to-date with the economic and financial calendar, and use calculators to carry out various kinds of simulations. These include, in particular, the Portfolio (for simulating investments) and the Personal List (for checking one’s favourite stocks).

The new-look Corriere Economia.it also offers greater interaction with readers thanks to the introduction of new forums and blogs on personal finance, savings and tax.

Significant changes have also been made to the Mobile site, whose new graphics make the content offer even more comprehensive and navigation more intuitive and enjoyable.

By connecting to mobile.corriere.it using your telephone, you can now access the version that has been optimised for mobile phones, which boasts all the content of the traditional website enriched with new graphics that enhance performance in terms of usability and makes navigation extremely intuitive and straightforward through news, editorials, news bulletin videos, video news, video galleries and the photo galleries.

Another strength of the new mobile site is the option it gives to personalise the homepage so readers can tailor it to their own needs. This important innovation means that each time a user logs on, the categories and issues that he or she has chosen are made immediately available.

The new version of Corriere della Sera Mobile launches with a Special on the US elections, which includes special news, information on the ballots, forecasts and results in real time.

RCS Digital launches new Gazzetta TV

Mon, 17 Nov 2008 00:00:00 GMT

Completely restyled in terms of look & feel and its distribution platform, Gazzetta TV (www.gazzetta.tv) is now more eye-catching, more engaging, easier to navigate and more immediate in terms of the availability of its plentiful content.

The cleaner, more elegant graphics, the reorganised thematic areas and the introduction of new features make the La Gazzetta dello Sport.it video area a unique source of video sports information on the web.

The aim of the Gazzetta TV restyling project was to focus greater attention on the audio/video news and analysis content and to present it according to typical web 2.0 logic. Plenty of room, therefore, for the most viewed videos and for those produced by the readers, who can interact with the editorial office’s famous guests during the Videochats – genuine virtual meetings between the readers and their sporting heroes.

Gazzetta TV provides comprehensive coverage of the biggest sporting events with, for example, Highlights of Serie A and of the Premier League broadcast online within 90 minutes of the final whistles. This enriched with numerous other features such as La moviola (“Action Replay”) and Team of the week. Aside from this there is also coverage of Moto GP and Superbikes, including interviews with the biggest names and interesting facts on the circuits, and a close eye on the best of international basketball in the Euroleague.

Gazzetta TV also now affords greater space to the Videorubriche, the TV magazine shows produced by the newspaper’s biggest names (Alberto Cerruti on football, Carlo Laudisa on the transfer market, Pino Allievi for Formula 1 and many others) and offering insight into the sporting headlines of the moment.

Launched in November 2005, Gazzetta TV is the La Gazzetta dello Sport.it video area visited by over 1 million users every month.

RCS Digital signs partnership with CONI and introduces new GazzaSpace feature

Wed, 19 Nov 2008 00:00:00 GMT

RCS Digital and CONI have signed an important partnership agreement which will see GazzaSpace, the La Gazzetta dello Sport.it community, become a forum where sports fans and enthusiasts can interact with each other and directly with the Italian National Olympic Committee (CONI) and other sports federations in the special SportLinx area.

The biggest change to GazzaSpace therefore lies in SportLinx, the area devoted to CONI and other sporting authorities (in particular the federations), which will provide even greater coverage of the varied passions of Italian sports enthusiasts. In fact, CONI and the sporting federations have the chance of having their own special section on SportLinx, a “shop window” where they can communicate their activities and news, and post in-depth articles, photos and videos, interacting directly with fans and enthusiasts who, at the same time, will be able to contribute to significantly enriching SportLinx and its content. Four sporting federations have already enrolled on SportLinx (FIDAL, the Italian Athletics Federation, FIC, the Italian Rowing Federation, FIPAV, the Italian Volleyball Federation, and FMI, the Italian Motorcycling Federation) and others will follow.

With the introduction of new features, improved graphics and a reorganisation of its content, GazzaSpace is more user-friendly and makes interaction between its readers that much easier and, together with SportLinx, represents a unique sporting community at both national and European level.

On the all-new GazzaSpace site, all registered users (over 300,000 so far) can create Groups and Events that put lovers of the same sports – fans, enthusiasts and players – in contact with each other so they can share multimedia content. This can also lead to the creation of a special area complete with results and tables relating to the sport in question, and a special diary where users can add their event calendar. Groups and Events can also be associated with each other, increasing the interaction between users in the community.

These latest developments join the already broad range of Web 2.0 features found on GazzaSpace: the possibility of commenting on articles and sending in photos and videos, forums and blogs, as well as exclusive special offers and discounts in over 20,000 retail stores and prizes for the most active users.

With GazzaSpace and SportLinx, La Gazzetta dello Sport.it consolidates its reputation for innovation and its development and growth strategy with a product offer increasingly focused on interaction with all the protagonists of the world of sport.

Andrea Bocelli's version of Torna a Surriento exclusively available on Corriere della Sera.it

Thu, 20 Nov 2008 00:00:00 GMT

Sugar, Italy’s leading independent record company, has chosen the Corriere della Sera Multimedia System for the exclusive online launch of Andrea Bocelli’s as-yet unreleased version of Torna a Surriento.

Exclusively on Corriere della Sera.it (www.corriere.it), for a month starting on Thursday 20 November, users will be able to visit the Musica in anteprima (“Music exclusives”) section of the site and listen, in streaming, to Andrea Bocelli’s new version of Torna a Surriento, the classical Neapolitan song known right across the world. Originally produced for his latest album Incanto, the track has been exclusively licensed for use by Corriere della Sera.it.

On Corriere della Sera.it it is also possible to watch a clip of the documentary included in the deluxe version of Incanto, in which the songs are illustrated with classical images taken from the Istituto Luce archive.

The success of Corriere della Sera’s numerous exclusive music previews (other artists include Laura Pausini, Biagio Antonacci, Luciano Ligabue and Madonna) has seen it further consolidate its reputation as the reference media par excellence when it comes to music exclusives.

The press and web advertising campaign was launched across all RCS MediaGroup media, and was realised by Dada.

Trovolavoro.it and Cesop Communication sign partnership agreement

Wed, 26 Nov 2008 00:00:00 GMT

Trovolavoro.it, the Corriere della Sera integrated recruitment system, and Cesop Communication, Italian leader in the recruitment of graduates and young professionals, have signed an agreement that will see them team up to organise the first Job Meeting & Trovolavoro.it Network circuit, a series of work training days to be held in various Italian cities in 2009.

This will be the eighth year that Cesop Communication has organised and promoted the Job Meeting Network. The aim of the partnership between Cesop Communication and Trovolavoro.it - Corriere della Sera is to bring together the expertise of the two parties and develop further opportunities in the sector.

The first of the new series of Job Meeting & Trovolavoro.it Network events will take place on Thursday 4th December in Milan. At the Trovolavoro.it stand, candidates will be available to take advantage of the free CV Clinique service - one-to-one meetings with qualified employment consultants designed to improve CVs and make them more effective.

Trovolavoro.it - Corriere della Sera

Corriere della Sera has always placed particular focus on the job market and the recruitment of qualified personnel; this experience takes the form of the Trovolavoro.it integrated system: online everyday and featured in the classic job pages of the newspaper every Friday.

Readers can now comment on Corriere della Sera.it articles

Wed, 03 Dec 2008 00:00:00 GMT

Today is the tenth anniversary of Italians (www.corriere.it/italians), the Corriere della Sera.it international forum edited by Beppe Severgnini, in which around 200,000 readers participate every month. Launched in the pre-blog era, Italians has been a truly cutting-edge feature and a trailblazer in terms of its interactive content.

To mark this anniversary, Corriere della Sera.it is now giving its readers the opportunity to contribute to its pages through a new formula based on dialogue and interaction.

As such, from 1 December all readers will be able to send in their comments on the articles, features and investigations published on the site. To do so, all they need do is register for free with the Corriere della Sera.it community. This new development has met with the immediate enthusiasm of readers, who increasingly represent the voice of information.

Through this initiative Corriere della Sera.it aims to strengthen its relationship with its readers, in the conviction that the world of journalism should increasingly interact with the online world and offer its habitual readers – over a million on an average day – a permanent avenue for dialogue and interaction.

The initiative will be launched this evening at 6 pm via live online link from the Corriere’s Dino Buzzati room in Milan, where Beppe Severgnini will be celebrating the 10-year anniversary of Italians together with Paolo Mieli, director of Corriere della Sera, Luciano Fontana, deputy director of Corriere della Sera, and Marco Pratellesi, chief editor of Corriere della Sera.it. RCS chairman Piergaetano Marchetti and general manager of RCS Quotidiani, Giorgio Valerio, will also be in attendance.

The party will also see the presentation of two books that accurately recount the blog phenomenon: “Italians – Il giro del mondo in 80 pizze” (“Italians – Around the world in 80 pizzas”), written by Beppe Severgnini and published by Rizzoli, already available at bookstores, and the e-book “Italians – una giornata nel mondo” (“Italians – one day in the world”), written by those that take part in the forum, and from today available to download from the site, print and bind.

GazzaLook - the latest men’s fashions on Gazzetta TV

Mon, 12 Jan 2009 00:00:00 GMT

To mark the opening of the 75th Pitti Immagine Uomo fashion show in Florence, GazzaLook, the new Gazzetta TV (www.gazzetta.tv) channel dedicated to men’s fashion, will go online from tomorrow until 20 January.

Taking in both Florence and Milan, every day GazzaLook will offer a range of features and interviews that bring La Gazzetta dello Sport.it readers up-to-date on the latest men’s fashions for the 2009/2010 autumn-winter season, outlining the thoughts of designers and entrepreneurs, the newest trends, and the prospects for the market. The Gazzetta TV cameras will be at the most fashionable and glamorous events, and will capture the backstage atmosphere at the most important shows.

Launched in November 2005, Gazzetta TV is the La Gazzetta dello Sport.it multimedia area where every day readers can find images and videos, in a range of live and on-demand formats, with interviews and comments relating to the biggest sporting events in Italy and across the world. Users can also log on to Gazzetta TV to enjoy the highlights of the latest round of Serie A matches, available within 90 minutes of the final whistles, as well as those of the English Premier League games.

RCS MediaGroup and L’Espresso Publishing Group together for high-performance online advertising

Tue, 13 Jan 2009 00:00:00 GMT

RCS MediaGroup and L’Espresso Publishing Group have come together to create the Premium Publisher Network Consortium, offering the advertising market high-performance positioning on the websites of their editorial brands.

With the creation of this network, RCS and L’Espresso offer a new communications opportunity that stands alongside the traditional display advertising offered by their ad sales agencies.

The two founding publishing groups are making membership of the Consortium open to other publishers owning market-established brands that can offer qualified audiences. Membership is available immediately.

The new network will allow advertisers to use high-performance text link advertising formats, contextualised to the content and target users, ensuring visibility to a quality audience with premium advertising value.

This is the first initiative of its type in Europe.

Members of the Consortium will make their online advertising audience available, so contributing to the creation of a single, aggregate audience in the form of a network, which advertising investors can access through a specific, high-performance product.

Right from the start, advertisers will be guaranteed a dedicated online inventory which, taking just the two founder members of the Consortium, offers potential cover of over 40% of the online audience in Italy (Audiweb Netview, November 2008) and the prestigious target represented by internet users who visit the websites of Italian publishing titles every day.

The Consortium will operate through a specialist sales structure and will be operational by mid-2009.

ICT Jobs, the new themed Trovolavoro.it channel, now online

Thu, 22 Jan 2009 00:00:00 GMT

ICT Jobs, the new Trovolavoro.it – Corriere della Sera section dedicated to professionals in the area of Information and Communication Technology, is now online. Focused on employment opportunities in the ICT industry, this new area was produced in partnership with HW Media, the media division of Hardware Upgrade, website of reference for this sector in Italy.

ICT Jobs is online on the Trovolavoro.it – Corriere della Sera website and in the business section of the Hardware Upgrade site. This new service enables visitors to search among the best job offers in the ICT area, filtering the ads according to geographical area and professional category.

ICT Jobs is designed to be a point of reference for both candidates and recruiters, an essential tool that guides and updates operators in the sector. It offers a wide variety of news and insight, produced by Trovolavoro.it and HW Media.

Visitors to ICT Jobs can view detailed descriptions of the various professional figures in the sector and access effective tools, such as the sections on news and recent ICT appointments, to keep up-to-date on all the happenings in the world of technology. There is also plenty of room for more detailed insight with the HW Media focus section, focusing on market issues and the presentation of new products, and HW Media advice, a section that offers suggestions and advice on how best to use new technologies.

This new project will be promoted with an advertising campaign across the press and Internet, produced by the Zampe Diverse agency.

New Vasco Rossi video exclusively on Corriere della Sera.it

Thu, 29 Jan 2009 00:00:00 GMT

Emi Music Italy has chosen Corriere della Sera.it for the exclusive preview launch of the new Vasco Rossi video Vieni Qui, the fourth single from his latest album Il mondo che vorrei.

From today, exclusively on Corriere della Sera.it (www.corriere.it), users will be able to watch in streaming the new Vasco Rossi video Vieni Qui in its entirety. The video is a precursor to the Il mondo che vorrei DVD, which is released on 13 March.

The video tells a true story that took place last summer: a couple of newly-weds, together with all their friends, head straight to the San Siro stadium from the church to share their happiness with 70,000 other fans at a Vasco concert.

The success of these exclusive web previews has seen Corriere della Sera further consolidate its reputation as the online newspaper par excellence when it comes to music exclusives.

The advertising campaign across the press and Internet was produced by the Zampe Diverse agency whilst the radio advert was the work of the Sat Production agency.

New Coldplay video exclusively on Corriere della Sera.it

Thu, 05 Feb 2009 00:00:00 GMT

Emi Music Italy continues its partnership with Corriere della Sera.it for the launch of the new Coldplay video Life in Technicolor, launching it exclusively on www.corriere.it prior to its general television release in Italy.

From today, exclusively on Corriere della Sera.it (www.corriere.it), users will be able to watch in streaming the new Coldplay video Life in Technicolor in its entirety. The track is the fourth single from the band’s most recent album Viva la Vida, nominated for both a Grammy and a Brit Award as Album of the Year.

For the video to Life in Technicolor, an instrumental track in the first version of the album and now one of the most outstanding songs of the entire project, director Dougal Wilson came up with the idea of transforming the group into puppets that perform and come to life onstage as children at a birthday party look on in amazement.

The film was shot in two days in a village in the county of Hertfordshire in south-east England. The puppets were made specially and their extraordinary performance, conceived specifically for the video, was shot and edited without the use of any special effects.

The success of Corriere della Sera.it ’s numerous exclusive music previews (other artists include Vasco Rossi, Andrea Bocelli, Laura Pausini, Biagio Antonacci, Luciano Ligabue and Madonna) has seen it further consolidate its reputation as the online publication par excellence when it comes to music exclusives.

The press and Internet advertising campaign to mark the launch of the online preview was produced by the Zampe Diverse agency, whilst the radio advert was the work of the Sat Production agency.

TrovoCasa.it, new look and new services

Thu, 12 Feb 2009 00:00:00 GMT

TrovoCasa.it, the Corriere della Sera.it propery advert portal, is now online having undergone a graphical makeover and enriched its existing services.

The new TrovoCasa.it service widens the geographical scope of the property search tool to comprise all of Italy thanks to an even more comprehensive search engine. There is also a new section on property located all over the world.

The website is further enriched with an editorial section that provides website news and news from the real estate market. Thanks to these new TrovoCasa.it services, users can save their searches in the ‘search agent’ and receive new ads via e-mail. With just a few clicks of the mouse, meanwhile, users can also send a description of the kind of property they are seeking directly to estate agents or request that their property be valued.

In the relevant section of TrovoCasa.it, every estate agent has the opportunity to insert a description of their company, a list of all the ads they have published on TrovoCasa.it, and their contact details, from telephone number to opening hours. Furthermore, thanks to a special format found on the site, both private users and agencies can create fliers for their ads.

3 new sections will also be unveiled shortly: New property, a list of new building worksites with photos, renderings, descriptions of the construction company and ads relating to the individual housing units; Luxury property, with all the ads pertaining to properties of this type; and a third section offering useful advice for those on the point of buying, selling or renting an apartment and a useful dictionary with specific terms relating to the sector.

Every month www.trovocasa.it registers an average of 350,000 visits and 4 million page views.

Sanremo Festival on Corriere della Sera.it

Tue, 17 Feb 2009 00:00:00 GMT

Corriere della Sera.it is online with Speciale Sanremo, a section entirely devoted to the 59th Italian Song Festival.

The news and in-depth reports produced by the Corriere della Sera.it editorial team provide comprehensive coverage of the Sanremo Festival, enabling readers to keep a close eye on all the latest developments throughout the festival week. Thanks to the work carried out by a team on location in Sanremo, users will be able to access images, video interviews with the artists, daily press conferences broadcast in live streaming, and video news items on culture and gossip. There will also be a continuously updated blog with all the news surrounding Sanremo song week.

Readers will be able to get better acquainted with the 26 singers in the competition, whether big stars or lesser-known talents, thanks to the artist profiles, which are furnished with images, a summary of the artist’s career, and the name of their competition entry; they will also be able to vote for their favourite artist in an online survey proposed by Corriere della Sera.it. The editorial team has also put together a 10-question multiple-choice quiz to test the readers’ knowledge of the history of the Sanremo Festival.

Corriere della Sera.it, in partnership with Radio 105 and Radio Monte Carlo, also offers a section of opinions on the Festival called BeneBene MaleMale, in which every day two DJs with contrasting opinions discuss the most talked-about moments of the previous evening.

With Radio Festival, the Unitedradio.it web radio station devoted to the songs that have shaped the history of the Sanremo Festival as well as those vying to win the 59th song contest in the city of flowers, readers can listen to the tracks, the voices, the talents and the personalities that have shared the spotlight in the Ariston theatre.

The tracks competing at the 59th Sanremo Festival are also available for digital download as of today thanks to a partnership with Dada – The Music Movement, the music community belonging to Dada, the RCS Group company specialising in digital entertainment.

New Francesco Renga video available exclusively on Corriere della Sera.it

Tue, 17 Feb 2009 00:00:00 GMT

Universal Music Italy has chosen Corriere della Sera.it for the launch of the new Francesco Renga video Uomo Senza Età, unveiling it to Italian audiences exclusively on www.corriere.it.

From today, exclusively on Corriere della Sera.it, users will be able to watch in streaming the entire video to Uomo Senza Età, Francesco Renga’s Sanremo song contest entry. As well as the video, the site also has a rich backstage video featuring interviews with Francesco Renga and Cosimo Alemà, and photos of the making of the video.

Uomo Senza Età is a song about the tenor singer, homage to artists such as Di Stefano, Del Monaco, Caruso, and Pavarotti: the vocal styles that have made Italy famous. The track also contains a reference to “Nessun Dorma” from Turandot by Puccini, a way of returning to the roots of singing and making reference to the world of opera in the most classic tradition of the Italian song.

The video to UOMO SENZA ETÀ, exclusively on www.corriere.it from 19 to 22 February, is produced by Cosimo Alemà. The video takes its cue from the opening scene of “Being John Malkovich” (by S. Jonze): a man is getting ready in a changing-room: make-up, clothes, attempting to concentrate. it seems as if he is about to go on stage but in reality he is merely the puppeteer that controls two dolls with ultra-modern features. Through an interpretation that is both winding and melodramatic, within the space of a few minutes the two puppets are depicted in the representation of a love story that, as is the case in commedia dell'arte, fits with a standard pre-established storyline.

The success of Corriere della Sera.it ’s numerous exclusive music previews (other artists include Coldplay, Vasco Rossi, Andrea Bocelli, Laura Pausini, Biagio Antonacci, Luciano Ligabue and Madonna) has seen it further consolidate its reputation as the online publication par excellence when it comes to music exclusives.

The press and Internet advertising campaign to mark the launch of the online preview was produced by the Zampe Diverse agency.

Vasco at the cinema competition – 5-10 March on www.corriere.it

Thu, 05 Mar 2009 00:00:00 GMT

With an exclusive new initiative, Corriere della Sera.it launches the Vinci Vasco al cinema competition, offering 250 tickets for cinema screenings of the preview of the new Vasco Rossi DVD.

From today until 10 March 2009 on www.corriere.it, users will be able to enter the competition free of charge. To do this they will have to fill out a form, providing their personal information and indicating their preference from among the five cities (Milan, Bologna, Rome, Naples or Messina) in which the preview of the Il mondo che vorrei Live DVD, out on 13 March, will be shown. 50 names for each of the 5 cities will be extracted. The film will be screened at the same time in each of the five theatres: 6 pm on 12 March.

Furthermore, online from today on Corriere della Sera.it are two extracts from the Il Mondo che vorrei live DVD: a documentary on the design and construction of Vasco’s stage and the track Vieni Qui.

On the snowboard slopes all year round with Fueps.com

Thu, 05 Mar 2009 00:00:00 GMT

Fueps.com, the online games site created via a joint venture between RCS Digital and Digital Bros, has broadened its product range with a new snowboarding game, FuepSnowboard.

FuepSnowboard is the first 3D game produced exclusively for the site and sees users take to the slopes on a snowboard to test their skills in extreme conditions, with off-piste slopes, obstacles and roofs that become springboards. FuepSnowboard has 7 game levels, 3 different slopes, a league table updated in real time, and customisable characters with ultra-cool jackets, boards and accessories.

In the premium version of the game, which has 7 different pistes, players can experience the thrill of discovering exciting new slopes and descents.

Fuepsnowboard is designed to host in-game advertising, a tool that enables advertisers to quickly and effectively place their adverts, personalising the game with their logos and ad campaigns, which feature on the billboards that flank the slopes.

With this new game Fueps.com adds a dynamic and absorbing new sports game to its classics such as Sudoku, poker and pool.

Fuepsnowboard can be played at http://snowboard.fueps.com

A press and web advertising campaign conceived by the A&B agency has been developed to support the initiative.

Fueps.com is the online games site created via a joint venture between RCS Digital and Digital Bros, who hold 51% and 49% of the company’s shares respectively. Launched on 19 September 2007, in just over a year the site has proved highly successful, signing agreements for the distribution of its games, such as that with the Virgilio search engine, and welcoming around a million unique users every month.

Corriere del Veneto.it launches the first regional online newspaper

Tue, 10 Mar 2009 00:00:00 GMT

It is now much easier to keep abreast of the latest news and developments in the Veneto region and its provinces: CorrieredelVeneto.it, the website of the Corriere del Veneto newspaper edited by Ugo Savoia, is now online with news produced and updated by the editorial office and seven vertical sections, one for each province (Venice-Mestre, Belluno, Padua, Rovigo, Treviso, Verona, Vicenza).

The local news covers a wide range of topics from general news, politics and culture to entertainment and sport with plenty of multimedia content. There are also plenty of features enabling readers to interact with the site, whilst the services area includes information on services and businesses, infotainment and adverts.

It is a formula that has already met with success in the Milano section of CorrieredellaSera.it, the most-read local news site in Italy welcoming over a million unique users a month, as well as in other local editions distributed with the Corriere della Sera: the CorrieredelMezzogiorno.it, which covers the cities of Naples, Caserta and Salerno, and the CorriereFiorentino.it, which recently celebrated its first birthday.

RCS Pubblicità is in charge of advertising sales for the local online editions whilst Matrix (Telecom Group) acts as the ad agency for the directories on the sites.

Fueps Arena: winning without the risks

Mon, 30 Mar 2009 00:00:00 GMT

Fueps.com, the online games site created via a joint venture between RCS Digital and Digital Bros, has enriched its product range with Fueps Arena, the online skill game platform where players can challenge each other, play in exciting tournaments and, above all, win fantastic cash prizes without risking anything. On Arena users can enjoy the thrill of placing a bet and winning generous prizes without risking a penny.

Fueps Arena introduces a completely new development to the skill games category regulated by Italian law, which allows players to win prizes (more often than not in cash) using their skills rather than relying on luck. Indeed, on Fueps Arena players keep their money in their pockets: to play they can cast their bets using the Fueps.com virtual money tokens, which are only accumulated by playing. The prizes consist of electronic vouchers that can be spent in all retail outlets that accept Visa Electron.

The new platform application is supplied by Swedish company Jadestone, European leaders in the development of online games platforms.

With this innovative application, Fueps.com significantly broadens its product range for its 500,000 registered users, bringing together the passion for both the games and the social networking worlds, and encouraging interaction between players with one-to-one challenges, single player and multiplayer games, and jackpot tournaments.

A press and web advertising campaign conceived by the A&B agency will support the initiative.

Growth in readerships of Corriere della Sera.it and La Gazzetta dello Sport.it in March

Wed, 01 Apr 2009 00:00:00 GMT

There were excellent visitor figures in March for the online daily publications of RCS Group.

For Corriere della Sera.it, March 2009 recorded the best ever figure for accesses by monthly unique visitors: 12,996,064 (+ 15% over March 2008). Also up were the number of average weekday unique visitors, at 1,192,019 (+ 14% over March 2008), and the monthly page views, at 436,896,278 (+ 25% over March 2008).

And for La Gazzetta dello Sport.it the month just ended also saw the best ever result for accesses by monthly unique visitors: 7,830,000 (+ 27% over March 2008). Also up were the number of average daily unique visitors, at 720,000 (+ 23% over March 2008), and the monthly page views, at around 290,000,000 (+ 10%).

The English-language website of La Gazzetta dello Sport is also doing well, with around 400,000 monthly unique visitors

In addition around 335,000 users have registered with GazzaSpace, the online community of La Gazzetta dello Sport.it. Also in GazzaSpace there is SportLinx, the dedicated area for CONI (Italian National Olympic Committee) and other sports institutions, which has garnered the support of around thirty institutions in just a few months.

Lastly, on 20 March RCS launched the return of Magic Formula, the fantasy game for F1 fans that lets players create and manage their own virtual racing team, GP after GP. And shortly it will be joined by Magic Moto, the version of the game for the motorcycle racing Grand Prix.

Preview of X Factor hits with Corriere della Sera

Thu, 02 Apr 2009 00:00:00 GMT

Corriere della Sera, in association with Sony Music and Dada, brings the X Factor Card to newsagents, allowing readers to download an exclusive preview from the Corriere della Sera.it website of the hits in the RAI 2 talent show which on 14 April will announce the best talent of the show’s second season.

From 6 April you can buy the X Factor Card at newsagents with Corriere della Sera. The card contains a code to download an exclusive preview of 27 tracks in MP3 format from the Corriere della Sera.it website: the X Factor Compilation 2009, X Factor Anteprima Compilation 2009 and (available from 15 April) four exclusive extra tracks.

X Factor Compilation 2009, presented before the official release in CD shops and in online stores, contains 11 tracks: Matteo – Ancora ancora ancora, Yuri – Drops of Jupiter, The Bastard Sons of Dioniso – Contessa, Daniele – Tutto quello che un uomo, Noemi – La costruzione di un amore, Ambramarie – Because the night, Farias – Quando nasce un amore, Andrea – Via con me, Chiarastella – True colours, Enrico – Impressioni di settembre, Laura – Grace.

And the same X Factor Card allows readers to download the previous X Factor Anteprima Compilation 2009 which contains 12 tracks and which has been on sale in CD shops since February.

And from 15 April, again with the X Factor Card, you can download 4 exclusive tracks from the final show in the X Factor series.

The X Factor Card is available from 6 April at newsagents with Corriere della Sera for 9.90 euro plus the price of the daily newspaper or directly from the website www.corriere.it/xfactor for the same price. Each Card contains a code to download the two compilations and the bonus exclusive tracks. The code is on the back of X Factor Cards purchased at newsagents, and is provided online for X Factor Cards purchased on the Corriere della Sera.it website..

To support this promotion there will be an advertising campaign in print and online created by Dada, a company with a holding owned by RCS Group and specialising in digital entertainment.

Automobili.com and IlSole24Ore.com sign agreement

Mon, 29 Jun 2009 00:00:00 GMT

Automobili.com and IlSole24Ore.com have penned an agreement in the area of online ads for trading cars. According to the agreement, Automobili.com will manage ads on behalf of Motori24.com, the specialist automotive section of the Il Sole 24 ORE website.

Motori24.com users interested in purchasing cars (second-hand, new and zero kilometres) will be able to use a completely integrated search engine managed directly by Automobili.com, with the same graphics and layout, on the Motori24.com website.

The user will be able to search the ads using different criteria: by pre-set field, by make and by model. As well as providing a detailed description of the vehicle, with images and technical features, the car profiles also include a form allowing you to directly contact the seller by email.

Automobili.com has established itself as the number one website for car ads, and with this agreement strengthens it dominance of the web market by making its database of mid to high-range vehicles available to IlSole24Ore.com.

Motori24.com, the Il Sole24ore.com site dedicated to the automotive world, provides exclusive and authoritative information from the Il Sole 24 Ore editorial teams, as well as useful tools and services for its users. The agreement with Automobili.com further enriches the array of services offered by the Il Sole 24 ORE channel, enabling users to consult a rich search engine of car ads.

Automobili.com is a vertical classified car ad website that lists online ads for the trading of used, new and zero-kilometre cars by dealerships and individual users. Created in 1999, the website was acquired by RCS Digital in July 2007.

Motori24.com is the Il Sole24ore.com vertical website with all the tools you need for a comprehensive overview of the automotive world. Launched at the end of March, it has attracted increasing numbers of users with an average of over 1.5 million page visits and 300,000 unique users a month (source Nielsen Site Census).

June 2009 sees record numbers of unique users and pages visited on Corriere Mobile and Gazzetta Mobile

Thu, 02 Jul 2009 00:00:00 GMT

In June 2009, Corriere Mobile and Gazzetta Mobile, the versions of Corriere della Sera.it and La Gazzetta dello Sport.it optimised for mobile phones and PDAs, registered over 1 million unique users and over 8 million page visits. On average, there were 58,000 unique users and 270,000 pages visited a day.

Since the start of the year the number of Corriere mobile and Gazzetta mobile unique users has more than quadrupled. In the same period, the number of page visits has more than doubled. More specifically, in June Corriere Mobile recorded over 750,000 unique users and 3.6 million page visits, whilst Gazzetta Mobile peaked at 300,000 unique users with over 4.6 million page views.

By typing mobile.corriere.it or mobile.gazzetta.it into the browser of your mobile phone or PDA, Corriere Mobile and Gazzetta Mobile allow you to access the digital information realms of the newspapers published by the RCS Group for just the price of the Internet connection. Corriere Mobile brings users up-to-date breaking news, analysis and editorials from the Corriere’s most respected writers, 5 editions of Corriere TV News each day, continuous video news, and videos from the worlds of entertainment and the economy. Gazzetta Mobile provides breaking news and coverage of the biggest stories in all sports, two editions a day of the Sport TV news, and the continuous update of video news, as well as fantastic photos and the classic first pages of La Gazzetta dello Sport to use as a wallpaper on your mobile phone.

Corriere Mobile now also boasts two new sections: the TV Guide is one of the most comprehensive available for mobile phones, with programming details for over 100 national and international television channels; in the new Cinema section, meanwhile, you can read reviews of the most recently released films, view the latest box office news and see what the most popular films in Italy are, and find the nearest cinema showing the picture you want to see.

It was also a record month for Corriere della Sera.it. On weekdays there was an average of 1.37 million users (+40%), and 1,201,000 users visited the site every day (+47%). There were a total of 14,671,000 users, an increase of 48% compared with the same month last year. The multimedia section, with its video news, audio content and analysis (video.corriere.it), recorded 2,221,000 unique users. These figures represented an all-time record. A record was also broken in terms of total page visits: 538,685,000 (+12% on 2008).

La Gazzetta dello Sport.it also confirmed its growth trend in June: 816,000 unique users on weekdays and over 8 million unique users during the month. These figures represented a significant growth as compared with the same month in 2008: + 10% in terms of both unique weekday users and unique users throughout the month, figures that are even more impressive when you consider that the European Football Championships took place last summer.

LibreriaRizzoli.it now for iPad

Fri, 15 Apr 2011 00:00:00 GMT

LibreriaRizzoli.it was one of the first Italian eBook stores to offer digital books in Italian and to release an application through Samsung Apps for purchasing eBooks on the Samsung Galaxy Tab. Now it is the first Italian site to offer an electronic catalogue of titles that is fully compatible with Apple iPad and iPad 2.

Thanks to HTML5, a language that optimises web page visualisation on all devices, LibreriaRizzoli.it and all its functions are completely accessible even on the latest Apple tablets.

Using the catalogue and choosing your book from the 5,000-plus titles currently available is easy and intuitive: it feels like you're inside a full-blown application.

And if you bookmark LibreriaRizzoli.it you can access it whenever you want straight from your desktop.

Once you have purchased your digital book of choice, it immediately becomes available in the My eBooks section, where all the eBooks you have bought through any version of the www.libreriarizzoli.it website are stored. Just one tap and you can download the book and flick through it in the readers on your iPad.

On the home page you can find the best-selling titles, the latest releases and a selection of recommended eBooks. You can also browse through the titles according to category, look for a specific book using the search function or consult the FAQs for help on how to navigate. In the product description, as well as comments left by other readers you can find comprehensive information about the title – available in EPUB and PDF format, with Adobe DRM or Social DRM to ensure digital copyright protection.

To celebrate the launch of the HTML5 version, LibreriaRizzoli.it is offering its customers the chance to download two eBooks free of charge when they order four titles.

Milan, 11 April 2011