30/03/2009

Fueps Arena: winning without the risks

Fueps.com presents the first online skill game platform where you can play and win thousands of euro without putting down any money

Fueps.com, the online games site created via a joint venture between RCS Digital and Digital Bros, has enriched its product range with Fueps Arena, the online skill game platform where players can challenge each other, play in exciting tournaments and, above all, win fantastic cash prizes without risking anything. On Arena users can enjoy the thrill of placing a bet and winning generous prizes without risking a penny.

Fueps Arena introduces a completely new development to the skill games category regulated by Italian law, which allows players to win prizes (more often than not in cash) using their skills rather than relying on luck. Indeed, on Fueps Arena players keep their money in their pockets: to play they can cast their bets using the Fueps.com virtual money tokens, which are only accumulated by playing. The prizes consist of electronic vouchers that can be spent in all retail outlets that accept Visa Electron.

The new platform application is supplied by Swedish company Jadestone, European leaders in the development of online games platforms.

With this innovative application, Fueps.com significantly broadens its product range for its 500,000 registered users, bringing together the passion for both the games and the social networking worlds, and encouraging interaction between players with one-to-one challenges, single player and multiplayer games, and jackpot tournaments.

A press and web advertising campaign conceived by the A&B agency will support the initiative.

Fueps.com is the online games site created via a joint venture between RCS Digital and Digital Bros, who hold 51% and 49% of the company’s shares respectively. Launched on 19 September 2007, in just over a year the site has proved highly successful, signing agreements for the distribution of its games, such as that with the Virgilio search engine, and welcoming around a million unique users every month.