02/04/2009

Preview of X Factor hits with Corriere della Sera

With the X Factor Card you can download a preview
of X Factor Compilation 2009 and the 4 exclusive tracks from the final

Corriere della Sera, in association with Sony Music and Dada, brings the X Factor Card to newsagents, allowing readers to download an exclusive preview from the Corriere della Sera.it website of the hits in the RAI 2 talent show which on 14 April will announce the best talent of the show’s second season.

 

From 6 April you can buy the X Factor Card at newsagents with Corriere della Sera. The card contains a code to download an exclusive preview of 27 tracks in MP3 format from the Corriere della Sera.it website: the X Factor Compilation 2009, X Factor Anteprima Compilation 2009 and (available from 15 April) four exclusive extra tracks.

 

X Factor Compilation 2009, presented before the official release in CD shops and in online stores, contains 11 tracks: Matteo – Ancora ancora ancora, Yuri – Drops of Jupiter, The Bastard Sons of Dioniso – Contessa, Daniele – Tutto quello che un uomo, Noemi – La costruzione di un amore, Ambramarie – Because the night, Farias – Quando nasce un amore, Andrea – Via con me, Chiarastella – True colours, Enrico – Impressioni di settembre, Laura – Grace.

 

And the same X Factor Card allows readers to download the previous X Factor Anteprima Compilation 2009 which contains 12 tracks and which has been on sale in CD shops since February.

 

And from 15 April, again with the X Factor Card, you can download 4 exclusive tracks from the final show in the X Factor series.

 

The X Factor Card is available from 6 April at newsagents with Corriere della Sera for 9.90 euro plus the price of the daily newspaper or directly from the website www.corriere.it/xfactor for the same price. Each Card contains a code to download the two compilations and the bonus exclusive tracks. The code is on the back of X Factor Cards purchased at newsagents, and is provided online for X Factor Cards purchased on the Corriere della Sera.it website..

 

To support this promotion there will be an advertising campaign in print and online created by Dada, a company with a holding owned by RCS Group and specialising in digital entertainment.